Sub-3000 is a homage to Melbourne and its people. Filmed & produced by PHC Films.
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A fine Saturday afternoon in Melbourne, circa 1995, 3 bike couriers decided that the Simple & Tenacious Messenger bags they were making for themselves should be available for everyone.This birthed the start of a Melbourne institution, Crumpler, which is Rooted in simplicity, bike practicality, sturdy construction, beers and fun for all.